Brands have to attempt to differentiate themselves within the market and one way to do that is through the use of custom kraft paper. Because of its green appearance and uses, kraft paper is widely used for packaging, arts and crafts, and branding. In this article, new patterns that can be used in custom kraft paper in Canada have been discussed so that businesses can make a mark.
Moving from the simple prints to the unique designs, there is so much that can be done. Now, let’s get deeper into the extensive variety of custom-printed kraft paper and why it can be perfect for your brand’s packaging.
Why are Kraft Patterns Popular?
Kraft paper has a natural tendency to give a product a brownish touch and this is a look that most consumers love. Kraft paper can have several patterns that are different from regular paper and make products more attractive. These designs not only attract attention but also illustrate the brand. The beauty of pattern is that whether it is floral or geometric, the use of it can turn a plain kraft paper roll into a marketing tool. This means that customers are easily attracted by beautiful packaging, which makes it important for brands to spend on unique kraft paper packaging.
Common Designs
However, when it comes to custom kraft paper, certain patterns can be seen time and again. Waves, dots, and horizontal and vertical lines are some of the designs that can be used and they are classic. These designs can be increased or decreased in size to meet the requirements of different products. It is perfect for gifts and other special events, so floral patterns are added to make the prints look more elegant. However, the use of bold graphics can give a contemporary and even daring feel to the design. The choice of pattern will depend on the personality of your brand and the communication you want to have with your audience.
Colors in Patterns
Color is one of the most influential in perceiving kraft paper patterns. However, since traditional kraft paper is brown, the addition of color can brighten and enliven a design. For example, the use of pastel colors gives a very comfortable look and feel, while bold colors are known to have energetic impacts on the design. Firstly, kraft paper is available in plain or custom printed and the businesses get to choose the color they think will appeal to their audience. When using contrasting colors in patterns, brands can improve identification and make the product stand out visually.
Sustainable Branding
Being a socially responsible consumer, green designs are becoming popular nowadays. This is because custom kraft paper fits well in this trend since it is recyclable and biodegradable. Using elements of nature such as leaves, trees, or animals to design packaging or products can show the company’s focus on the environment. So, using patterns that have some connection with the world and its nature, the brands will draw the attention of the new generation of consumers. Not only do these designs improve the aesthetics of the packaging, but they also form part of a broader story about sustainability.
Techniques Used in Printing
The type of printing done on kraft paper has a great effect on the overall look of the patterns. Large quantity orders are well printed by the traditional modes of flexography and screen printing to guarantee quality. The conventional method of printing is not as flexible as the digital print, this allows for better detail and small quantity orders. Kraft paper printing can be custom-made and can come with different finishes from the normal matt to the glossy look depending on the final results desired. It is crucial to know these techniques to enable brands to pick the most suitable option for their needs and design goals.
Innovative Ways
Kraft paper isn’t an exception; besides being used for packaging, this paper has other creative uses. Businesses may use them for crafting or even for making invitations or even as table linen for special events. Kraft paper sheets can be converted into various artistic products, for instance, wrappings for gifts or favors for celebrations. These patterns can have various applications, including logo and design use, as well as practical applications, which gives them great value for businesses. This flexibility increases the attractiveness of custom kraft paper in the market.
It's Sourcing
If you are a business that is looking for a way to introduce different patterns in the packaging, then buying kraft paper wholesale is the way to go. All the above suppliers offer bulk options for wholesale deli paper and custom-printed kraft paper thus enabling brands to work with quality at reduced prices. Having good contact with the supplier one can get a vast list of patterns and printing options. Some of the factors that need to be considered include the minimum order quantity and the possibility of the supplier offering customization. In this case, the use of wholesale options means that businesses can get the best out of the branding process.
Conclusion
Innovative designs on custom kraft paper can help greatly to strengthen an organization’s approach to packaging. By choosing the proper design and color together with proper printing methods, it is possible to produce packaging that will be easily remembered by consumers. Regardless of the choice of the type of kraft paper that is to be used; be it traditional prints or contemporary prints, the use of kraft paper is unlimited. With the sustainable concept gaining more ground, custom kraft paper offers an environmentally friendly solution to creating beautiful packaging.
