Title: How to Find TikTok InfluencersAs social media becomes more important for marketing, companies and brands alike are turning to influencers for help. Finding real TikTok influencers can be difficult as there are many accounts that fake their followers or use bots. In this article, we will explore some effective methods to find genuine TikTok influencers.I. The Power of HashtagsHashtags are a powerful way to search for genuine TikTok influencers. Companies can search for hashtags related to their industry or product. This will lead to posts and profiles that use the same hashtags, indicating that they may have an interest in the same industry or product. The more relevant a hashtag is to the desired audience, the higher the chance of finding a relevant influencer.II. Look for Relevant ContentWhen looking for TikTok influencers, it is important to browse their content. This is the most effective way to determine if they are a good fit for the brand and its message. If the influencer is creating content that resonates with the brand's audience, it's a sign that they may be a good partner.III. Look at Engagement RatesIt's important to look at an influencer's engagement rate in addition to their follower count. A lower engagement rate can indicate that a user has purchased followers or used bots. The engagement rate is calculated by dividing the number of likes and comments by the number of followers. A good engagement rate on TikTok is typically considered to be above 4 percent.IV. Find Influencers in Your NicheWhile looking for TikTok influencers, companies should focus on finding ones within their specific niche. An influencer's followers should be relevant to the brand's target audience. Influencers within a specific niche tend to have an engaged and loyal following, making it more likely their followers will engage with a brand's content.Finding genuine TikTok influencers can be time-consuming, but the benefits of building relationships with the right influencers can be enormous. By using these methods, companies can save time and money on advertising and reach new audiences in an authentic way.References:1. Influencer Marketing Hub: https://influencermarketinghub.com/how-to-find-tiktok-influencers/2. Social Media Today: https://www.socialmediatoday.com/news/how-to-find-the-right-tiktok-influencers-for-your-brand/590491/3. Hootsuite: https://blog.hootsuite.com/how-to-find-tiktok-influencers/

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