Samsung is a dominant force in the technology market, and it is easy to analyze the methods and operations of the company using the SWOT matrix, which checks the strengths, weaknesses, opportunities, and threats. This makes it another of its key strengths, a strong brand image, together with a product offering that is vast and continuum, which includes smartphones, semiconductors, and home appliances. Also, capital expenditure shows that Samsung invests a lot of funds in research and development, which makes it close to or ahead of other technological breakthroughs. Nevertheless, there exist several threats that the company needs to address, as follows: Current dependency on the highly unpredictable smartphone market, and huge competition in the smartphone segment from rivals like swot analysis of samsung. Market trends to embrace 5G technology and smart home solutions are available to tap, which would further help the organization to increase its market share and introduce new products. On the other hand, threats range from factors such as economic instability, regulatory impediments that affect the production and profitability of products, and supply chain disturbances.